Networking has been the secret sauce that has kept my business thriving over the years. It’s not just about making deals; it’s about forming genuine connections with people who share your journey and values.
During the lockdown, when everything shifted online, networking became my lifeline. Working from home with my two kids was challenging, but the virtual meetings provided a sense of community and support that kept me going. What started as Zoom calls soon blossomed into meaningful friendships that brought hope and resilience during uncertain times.
The lockdown also prompted a shift in my focus. Previously, I mainly specialised in event photography, but through networking, I discovered a passion for telling the stories of smaller businesses. These connections ignited a creative spark within me, leading to projects that were not just about capturing moments but about capturing the essence of each business’s unique journey.
Networking isn’t just about transactions; it’s about trust and collaboration. While immediate sales are a bonus, the real magic happens when you build relationships that result in genuine recommendations and long-term partnerships. Even in moments of self-doubt, stepping back from networking only highlighted its importance in providing a sense of belonging and support.
Over my six years in business, I’ve attended countless networking events, each one reinforcing the importance of human connection. Whether it’s sharing tips on running a business or simply lending an empathetic ear, these interactions have been invaluable in shaping both my professional and personal growth.
Networking has not only expanded my client base but has also enriched my life with friendships and opportunities I never imagined possible.
In essence, networking has been my compass, guiding me through the highs and lows of entrepreneurship. It’s about finding your tribe, celebrating successes together, and weathering storms as a community. As I continue on this journey, I’m grateful for the connections made and the unwavering support of my fellow business owners.